The 137th China Import and Export Fair (Canton Fair) was held in Guangzhou from April 14 to May 5, 2025. As an exhibitor in the calcium carbide industry, our company appeared at booth 17.2B32 in Hall D, focusing on displaying 4-7MM, 7-15MM, and 15-25 MM calcium carbide products, aiming to expand domestic and foreign markets, strengthen industry exchanges, and enhance brand influence.
1 Customer docking and cooperation intentions
During the exhibition, a total of 50 batches of visiting customers were received, of which domestic customers accounted for 15%, and international customers came from 5 countries and regions including India, Pakistan, Nigeria, accounting for 85%. Focus on in-depth negotiations with 3 potential major customers, involving order intentions of approximately US$42,792.
2 Market research and industry insights
By observing the exhibitors and industry trends during the same period, it was found that the market demand for customized calcium carbide has increased significantly, and competitors have launched new initiatives in product promotion and customized services. In addition, international customers have further increased their requirements for factory certification and delivery cycle, which provides direction for our company's product upgrades and supply chain optimization.
3 Brand exposure and publicity effect
With the help of exhibition site layout, product demonstrations and online promotion (such as social media posts), brand awareness has been effectively improved. During the exhibition, the cumulative reading volume of the two exhibition-related content released reached 27 times, which enhanced the stickiness with existing customers and attracted the attention of new customers.
Existing problems and improvement measures
Problems and shortcomings
1. The booth design is not innovative enough and fails to highlight the differentiated advantages among similar exhibitors;
2. In the reception of international customers, language communication (such as small languages) and cross-border service capabilities need to be improved.
Summary and Outlook
This Canton Fair has built an efficient trade docking and industry exchange platform for our company, which has not only gained actual orders and cooperation opportunities, but also gained an in-depth understanding of market trends and competition patterns. In the future, we will take this exhibition as an opportunity to focus on product and service upgrades, optimize exhibition strategies, further enhance international market competitiveness, and strive to achieve a double breakthrough in brand influence and sales performance in the next exhibition.